Brand Values

McDonald's

1. McDonald's brand is seen as reputable across the globe yet it still comes across as family friendly and local. The use of its appeal to children with its happy meals means that it can attract the whole family but it can still utilise childhood and nostalgia for families as it reminds them of when they used to eat there. McDonald's fits into a select few categories of Dyers line of appeal, mainly happy families as everyone is welcome at McDonald's which is what makes them so popular. Seeing as its brand values include, providing a good service and environment for all at a high quality.

2. The McDonald's brand is about welcoming all and sharing their food with all.

3. McDonald's in one word: Sharing 

Nike

1. Nike uses its tag lines and its large presence in the industry to interact with its consumers on a personal level almost as if it is it’s your coach or personal trainer. This is effective as there brand values are; seizing opportunities and doing things to a high standard and quality. Nike fits into several categories of Dyer's line of appeal, Elite people or experts as this is who they are endorsed by. Successful careers, as the people who endorse them are not only experts but also successful in their field. Self-importance is the final line of appeal connected with Nike as their tag lines ‘just do it' denotes positivity and encouragement towards consumers.

2. Nike as a brand is about promote success and hard work

3. Nike in one word: Motivating

Facebook

1. Facebook as a brand is seen as the connecting platform which allows everyone and anyone to interact anywhere. This brand image is true as in there line of appeal Facebook fit into, happy families and self-importance and pride. This is because everyone on this platform feels welcome and on the same level as one another but Facebook also allows one to indulge in their self and their image online and how they appear to others.  Facebook’s main brand value is communication as that is what their platform thrives off.

2. Facebook as a brand is about being able to share your thoughts and ideas with the world

3. Facebook in one word: Communication

Dyson

1. Dyson as a brand is seen as innovative. They seem to promote the idea of making things simpler and easy with great ideas and come across as more than just creators but creators who want others to create. The line of appeal that this brand fits into includes: rich, luxurious lifestyle - aspirational and elite experts. This is down to the fact that all their products are luxurious for their simple household requirement but this is what makes them stand out as a brand and connects will there brand values of high quality products for everyone.

2. Dyson as a brand is about producing the most innovative products, constantly.

3. Dyson in one word: Innovative  

Apple

1. Apple is a brand that all see as modern and cutting edge and constantly changing things in its market. It’s simple but sleek designs are noticeable by all and appeal to all which is why they are so popular. Apple as a brand fits into many categories of Dyer's line of appeal including, Rich, luxurious lifestyles - aspirational, Self-importance & pride, Dreams and fantasy and Elite people or experts. All of these categories are what Apples consumers connote them with and what apple try to portray. They mainly portray there product as being able to improve someone’s lifestyle and there status. This connects with their brand values of being the best at what they do and the most influential.

2. Apple as a brand is about making the most innovative products and thinking different

3. Apple in one word: Pioneering